Friday, February 12, 2016

TiVO, Facebook and Turkey: Three Metaphors for the Modern Internet

In case you missed it, here is my conversation with Doug Berg, founder and CEO of intent marketing platform, Trackif (now MyAlerts). Doug is attempting to revolutionize online marketing by capturing consumer intent and marketing to that intent rather than making guesses at what consumers really want. And it all started with a trip to Costco for a Thanksgiving turkey. Enjoy.

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