They say that imitation is the sincerest form of flattery, so I am taking this opportunity to extend the open principles test to redesigning the Insignia website (http://www.insignia-products.com/). Insignia is a Best Buy Exclusive Brand that produces and sells TVs, MP3 players and various other consumer electronics in the US and Canada. We are in the process of redesigning our web site and are seeking input from those who have a point of view and passion around the Insignia and Best Buy brands. We believe that ownership and engagement from our customers and employees are the keys to our success. Therefore, I invite you to share your unique perspective as we set out on this journey. This is an experiment, so I don’t know what will work or what kind of feedback we will receive, but I do believe your voice will help us make a better product in the end. I also want to thank our digital agency for their openness in trying this experiment with us.
Here’s how to participate:
If you are a Best Buy corporate employee: On Wednesday, October 22nd, we invite you to join us in A5 Big Box to hear our digital agency present their Discovery findings and initial wireframes. The meeting is from 3:00 – 4:30 and you will need a Yammer account to participate (http://www.yammer.com/). Please sign up using your Best Buy e-mail address as it will be the only way for us to collect your feedback during the session.
If you are a Best Buy field employee: Go to BlueShirt nation to find this topic posted under General forums. Please leave your feedback there.
If you are an Insignia or Best Buy customer: Please leave your feedback directly here at this blog.
The Key Question we are addressing is how to make the Insignia web site more useful and relevant to our customers. What role should Insignia play in Best Buy's mission and how should that reflect on the web site?
Thanks in advance. I am looking forward to hearing what you all have to say.